Sideline Design Strengthens Team with Key Appointments

FOR IMMEDIATE RELEASE

‍Frisco, TX – November 20, 2024 – Sideline Design, the leading provider of content creation and distribution solutions for athletic departments, today announced the appointments of Rachel Allenick as Director, Client Experience and Dan Shea as Director, Business Development. These strategic additions further enhance Sideline Design's commitment to providing exceptional service to its partner programs and accelerating its growth trajectory.

‍Rachel Allenick, Director, Client Experience

‍Rachel brings a wealth of experience in customer success and relationship management to Sideline Design. As Director, Client Experience, she will oversee all aspects of the client journey, from onboarding and ongoing support to fostering strong, long-term relationships with our valued clients. Additionally, Rachel will play a key role in the development of strategic partnerships, ensuring that Sideline Design continues to deliver solutions that meet the evolving needs of athletic programs.

‍Dan Shea, Director, Business Development

‍Dan is a seasoned sales leader with a proven track record of exceeding targets and leading revenue generation. He will spearhead business development efforts at Sideline Design, specifically building Sideline’s small college athletics and high school relationships. Dan will also be responsible for recruiting and leading a dynamic sales team.

"We are thrilled to welcome Rachel and Dan to the Sideline Design leadership team," said Kyle Gehring, President and CEO of Sideline Design. "Their expertise working with collegiate and high school athletics and their proven track records will be instrumental in helping us deliver an unparalleled client experience while expanding our reach. We are confident that their additions to the Sideline Design team will solidify our position as the premier partner for athletic departments and programs seeking to elevate their communication, branding, and recruiting strategies."

‍About Sideline Design

‍Sideline Design is the hub for content creation and distribution. Sideline allows communications departments and coaches the ability to execute and distribute content at scale via social posts, SMS, iMessage, or email while keeping personalization at the forefront. Not only can departments integrate in-house created content but Sideline also offers a robust library of templates created from the top professionals and programs in the industry. Coaches can keep their recruiting boards up to date with data imports to generate personalized content in seconds sent directly to coaches phones. Users have access to file storage and organization tools such as brand kits and calendars making it seamless to bridge every piece of the department in recruiting and outbound promotional content.

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